Showcasing the Best in the Mobile Enhancement Industry
Extreme Audio is a two-store mobile enhancement retailer located in the Richmond, Virginia, area. Mike Bartells opened Extreme Audio in 1999 after recognizing a limited future with his previous employer. With a goal of remaining in the industry for the long haul, Mike took a calculated chance on starting his own business. Within two years, Extreme Audio moved into the Read more
Though I’ve spent very little time as a sales rep, I’ve been to more than 100 car stereo shops across North America. These visits varied from display board repair adventures and product training for my former employer to DSP tuning and audio integration training over the past few years. I’ve seen some of the fanciest stores in the land and hung out in what would be described as Read more
Service providers and technicians in many industries have certifications to acknowledge they have obtained continuing education or verified expertise in one or more areas. The Mobile Electronics Certified Professionals (MECP) program is the only certification program that certifies professional technicians on the installation, integration and diagnosis of aftermarket vehicle Read more
Years ago, upgrading your car stereo meant buying a new radio that would play MP3 files or that included Bluetooth hands-free calling and audio streaming. As automobile manufacturers have increased their interest in providing advanced infotainment features, the aftermarket head unit industry has evolved away from conventional single- and double-DIN radios with segmented Read more
When you go shopping for an item, how do you know if the product is worth the price listed? Have you ever heard the term “price marketing”? It’s a term that I started using a few years back, and the concept isn’t new. Here’s what price marketing means: Two companies have similar products and intend to sell them through the same retailers. Even with similar manufacturing and Read more
Nobody will deny that the Apple iPod is single-handedly responsible for a massive shift in the portability of music. Sure, the Walkman and Discman were important components in the history of portable media players, but those technologies supported existing music formats in the form of cassettes and compact discs. The iPod embraced digital media file formats, and though Apple Read more
If you have been around the mobile electronics industry as long as I have, then you have seen thousands of installations executed in dozens of ways. There’s no doubt that an installation that looks amazing deserves attention and recognition. The question remains, how does a consumer go about balancing his budget to yield a level of performance that ensures the high-end gear Read more
Let’s face it, most of us aren’t really happy with the stereo system that comes in our car. Sure, if you bought a Lexus with a top-of-the-line Mark Levinson system, you’re more than likely content. For the rest of us, the good news is that for a very reasonable investment, you can upgrade the performance of your sound system quickly and easily. In this article, we’ll look at 10 Read more
There is nothing worse than turning up your music only to hear your car speakers or subwoofers rattle and buzz because they are damaged. Well, there is something worse: You could turn up the volume and hear nothing at all. We hear stories about people damaging their car speakers all the time. In almost every case, the issue is over-powering them because of unwise adjustments to Read more
